Train, fight, live — we turn you into an attention machine.
A crew on the ground through camp and fight week, the content cut and published, the placements pitched. You show up and fight.
You've done the hard part. The gritty years, the record, the respect on your name, the recognition inside your sport, and in some cases well beyond it. But you're not a star yet, and at your level that's no longer a talent problem. It's a production problem.
Everything a star is made of is already in your life. Nobody is filming it.
FIRST LIGHT Production is our flagship: full promotion, executed. Everything FIRST LIGHT Promotion directs, we do. A crew on the ground with you, the content produced and published across every platform, the narrative built around every fight, the placements pitched and booked. You don't send footage and wait; we're there taking it.
We run FIRST LIGHT Production at limited capacity. It's a real production operation built around one fighter.
If we don't think it's the right fit, we'll say so.
A crew on the ground for fight week, shoot days through camp, and a full production line pointed at one fighter. That's what turns a camp into something people follow while it's happening, rather than something they hear about after the result. It's built for the camps where the moment is big enough to carry it.
The split between FIRST LIGHT Promotion and FIRST LIGHT Production is crew and logistics: who holds the camera, who cuts the footage, who books the placements. Promotion builds a name, and it builds it well.
But a crew only makes sense when there is a moment large enough to deserve one. A fight nobody is already looking at does not become one because it was filmed well. Production is for the camps where the name and the fight already carry attention, and the only thing missing is someone capturing it properly.
FIRST LIGHT Production makes sense when:
If none of that is true for this camp, we'll tell you, and we'll point you at FIRST LIGHT Promotion instead.
The whole strategic layer at camp rate: your brand defined, the direction set daily, the fight-week narrative built, the media day prepped, the post-fight play ready. None of it lands on you to do.
We come to you. Shoot days through camp, then fight week from arrival to post-fight: the walkouts, the room, and the life around them, shot properly by people who know what the footage is for. The material gets captured instead of staying something you meant to film.
Editing, packaging, captions, scheduling, posting, across every platform that matters, plus paid amplification behind the pieces that earn it. You don't touch any of it.
Podcast appearances, editorial features, events, commentary and analyst positioning. Pitched, booked, and handled for you on the week: a presence outside the sport that compounds the one inside it.
Media kit, brand-facing narrative, and the commercial case for your name, built and kept current, so you're the obvious pick the moment a brand goes looking.
A dedicated call every week of camp. Plus a direct line for anything time-sensitive, answered fast.
After the fight, the engagement rolls into FIRST LIGHT Promotion at the off-camp rate, so the name doesn't go quiet while you wait on the next booking. Turning that name into sponsorships, seminars, instructionals and merch is FIRST LIGHT Commercial, a separate operation that opens once your name commands it.
FIRST LIGHT Production isn't a bigger menu than Promotion; it's a staffed operation pointed at one fighter. A crew and a production line, aimed at one camp.
From $8,000 per fight, and every camp is quoted. Where yours lands depends on what it takes: where you are, how many days we're on the ground, how much gets produced, and the size of the fight. A title shot grudge match isn't a prelim. Travel sits inside the quote and is never billed on top. We scope it with you before either of us commits to anything.
Half at camp start, half after your purse is paid, by transfer rather than card. We never take a cut of your purse. We invoice after it reaches you.
We ask for no commitment. One camp at a time, decided when there's a camp to decide on. That's the whole fee. Sponsorships and other commercial deals run separately through FIRST LIGHT Commercial, on commission. We never touch your fight contracts and never conflict with your manager.
We run FIRST LIGHT Production at limited capacity. Tell us where you are and when your next camp opens, and we'll get back to you within 24 hours.
From $8,000 per fight · quoted per camp · limited capacity